DEFINE corporate vision and mission to link brand and marketing strategy

Marketing Minds™ uses a proven strategic-planning process to clarify corporate mission and vision, creating consensus among top executives. The process continues by focusing attention on your brand - "the connection" customers have with your company. Here Marketing Minds™ helps you establish a clear understanding of your brand and a realistic strategy for building its power and reach.

A step-by-step marketing plan is the final deliverable of the Marketing Minds Define process stage. This is the compass you'll use to direct your business toward profitable growth. By building on your corporate vision and your brand strategy, the plan shows you where your marketing dollars will work hardest for you.

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Facilitated Context Exercise
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