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DEFINE corporate vision and mission to
link brand and marketing strategy
Marketing Minds™ uses a proven strategic-planning process to clarify
corporate mission and vision, creating consensus among top executives. The process
continues by focusing attention on your brand - "the connection" customers have with
your company. Here Marketing Minds™ helps you establish a clear understanding of your
brand and a realistic strategy for building its power and reach.
A step-by-step marketing plan is the final deliverable of the
Marketing Minds Define process stage. This is the compass you'll use to direct your
business toward profitable growth. By building on your corporate vision and your brand
strategy, the plan shows you where your marketing dollars will work hardest for you.
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Facilitated Context Exercise
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