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Our Proprietary Process blends participatory
visualization with facilitated Socratic dialogue to Define,
Align and Execute marketing strategies and tactics, including brand positioning.
Participatory Visualization is based on a Chinese Proverb -
When I see I forget. When I hear I remember. When I do I understand.
Facilitated Socratic Dialogue
encourages participants to reflect and think independently and critically. Practiced in small
groups with the help of a facilitator, the self-confidence in one's own thinking is enhanced,
and the search for truth in answer to a particular question is undertaken in common. The
endeavor of the group is to reach consensus.
Now lets take a look at how we use this methodology and examples
of components of the Marketing Minds' process:
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