Marketing Minds is a strategy firm, with a proprietary process to
collaboratively define marketing plans and align brand clarity throughout your organization
for more consistent positioning in the marketplace.
Results in:
- Better use of tactical marketing dollars during execution phase
- Strengthens marketing's position within the organization
- Overcomes myopic view of possibilities
- Best in practice expertise without long-term human capital costs
Philip Kotler in his new book suggests the average tenure of a Director of
Marketing is only 16-18 months. We believe this is largely because many organizations (except
the marketing leader) do not understand marketing nor do most employees understand their role in
the execution of marketing.
We help you connect the company's "face to the market" to the
corporate vision and mission ensuring message clarity and that everyone in your company is an
ambassador of the brand.
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